Product design as a verb is to create a new product to be sold by a business to its customers. A very broad concept , it is essentially the efficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a major aspect of new product development.
Due to the absence of a consensually accepted definition that reflects the breadth of the topic sufficiently, two discrete, yet interdependent, definitions are needed: one that explicitly defines product design in reference to the artifact, the other that defines the product design process in relation to this artifact.
Product design as a noun : the set of properties of an artifact, consisting of the discrete properties of the form (i.e., the aesthetics of the tangible good and/or service) and the function (i.e., its capabilities) together with the holistic properties of the integrated form and function.
Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design . In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer 's role is to combine art , science , and technology to create new products that people can use. Their evolving role has been facilitated by digital tools that now allow designers to communicate , visualize, analyze and actually produce tangible ideas in a way that would have taken greater manpower in the past .
Product design is sometimes confused with (and certainly overlaps with) industrial design , and has recently become a broad term inclusive of service, software , and physical product design .