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An action figure is a poseable character figurine , made of plastic or other materials, and often based upon characters from a film , comic book , video game, or television program . These action figures are usually marketed toward boys and adult collectors. According to a study in Sweden , action figures with traditional masculine traits primarily target boys . While most commonly marketed as a children 's toy , the action figure has gained wide acceptance as an adult collector item. In such a case, the item may be produced and designed on the assumption it will be bought solely for display.