Page 3 is a newspaper feature containing a large photograph of a bare-breasted femaleglamour model which was formerly included in the British tabloid newspaper The Sun. The phrase Page 3 is a colloquial term originating from the fact that the feature was usually published on the print edition's third page. The feature first appeared in the newspaper on 17 November 1970 and on the official Page 3 website since June 1999, where it still continues. The terms "Page 3" and "Page Three" are registered trademarks of News UK, parent company of The Sun. However, the feature has been imitated in Britain's other " red top" tabloids and by newspapers internationally. The term "page three girl " has become a widely accepted generic term for models known for topless or semi- naked photoshoots.
Page 3 was popular with Sun readers, but also attracted controversy throughout its run. Critics argued that Page 3 was misogynistic and objectifies and demeans women, while others believe that it was inappropriate for a generally circulated national newspaper. Campaigners advocated for legislation to ban Page 3 or tried to convince newspaper editors to voluntarily drop the feature or modify it so that models no longer appear topless. The No More Page 3 campaign was launched in 2012.
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