Gundam (Japanese: ガンダム, Hepburn: Gandamu), also known as the Gundam Series (ガンダムシリーズ, Gandamu Shirīzu), is a science fiction media franchise created by Sunrise that features giant robots ( mecha ) called mobile suits bearing the name Gundam. It began on April 7, 1979 as Mobile Suit Gundam, a TV series that defined the real robot or " mecha " anime genre by featuring giant robots in a militaristic setting. The popularity of the series and its merchandise spawned a franchise that includes television series, OVAs, films, manga, novels and video games.
In 2014 the Gundam franchise generated ¥80 billion per year, ¥18.4 billion of which was retail sales of toys and hobby items. Gunpla ( plastic Gundam models) make up 90 percent of the Japanese character plastic -model market. Academics in Japan have viewed the series as inspiration; in 2008, the virtual Gundam Academy was planned as the first academic institution based on an animated TV series.
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