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Winx Club is a fantasy media franchise centered on the long- running television series of the same name created by the Italian animation director Iginio Straffi. It began development in 1999 and premiered as a television show in 2004. Since its creation, the franchise has expanded to include three theatrically-released films, two spin-off programs, a comic book serial, lines of fashion dolls and clothing, books, numerous platform video games, and other merchandise.