Super Mario Land is a 1989 side-scrolling platform video game developed and published by Nintendo as a launch title for their Game Boy handheld game console. It is the first Mario platform game ever to be released for a handheld console. In gameplay similar to that of the 1985 Super Mario Bros., but resized for the smaller device's screen, the player advances Mario to the end of 12 levels by moving to the right and jumping across platforms to avoid enemies and pitfalls. Unlike other Mario games, Super Mario Land is set in Sarasaland, a new environment depicted in line art, and Mario pursues Princess Daisy (who makes her debut in this game). The game also includes two Gradius-style shooter levels.
At Nintendo CEO Hiroshi Yamauchi's request, Game Boy creator Gunpei Yokoi's Nintendo R&D1 developed a Mario game to sell the new console. It was the first portable version of Mario and the first to be made without Mario creator and Yokoi protégé Shigeru Miyamoto. Accordingly, the development team shrunk Mario gameplay elements for the device and used some elements inconsistently from the series. Super Mario Land was expected to showcase the console until Nintendo of America bundled Tetris with new Game Boys. The game launched alongside the Game Boy first in Japan (April 1989 ) and later worldwide.
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