Marvel Super Hero Island is an area at Universal Orlando 's Islands of Adventure park in Orlando, Florida that is themed after popular Marvel Comics superheroes. The island is home to four attractions, including The Incredible Hulk and The Amazing Adventures of Spider - Man. Marvel Super Hero Island ’s architecture and theming is modeled after a Marvel comic book, with a comic book color scheme, amplified angles, and cutouts of many of the most popular Marvel characters.
History
What is today known as Marvel Super Hero Island was originally going to be an area known as "Gotham Island ", featuring Batman and Gotham City, which was inspired by Tim Burton's 1989 Batman film starring Michael Keaton. As a result of the film 's success and the success of Universal Studios Florida that opened in 1990, MCA Inc. (then-owner of Universal Pictures and its theme park division) and Warner Bros. began entering negotiations in the early 1990s for theme park rights to DC Comics for the " second gate " adjacent to Universal Studios Florida, originally known as " Cartoon World " (later changed to Islands of Adventure ). Ultimately, the deal fell through, as Six Flags quickly acquired the full license to DC Comics, as well as the heated dispute regarding royalty payment for the characters' park presence between Warner Bros. and MCA.Meanwhile, Marvel Entertainment Group, Inc. was in dire financial straits that they sold off its characters' film rights to several major movie studios, including Universal Pictures.
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