Lego Friends (stylized LEGO Friends ) is a product range of the Lego construction toy designed primarily for girls. Introduced in 2012, the theme introduced the " mini - doll " figures, which are about the same size as the traditional minifigures but are more detailed and realistic. The sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City.
The Friends product range replaces Lego 's previous female -oriented theme Lego Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini -dolls and minifigures. Other related product ranges have included Homemaker (1971–1982), Paradisa (1991– 1997 ) and Scala ( 1997 –2001).
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