The Electronic Entertainment Expo 2017, commonly known as E3 2017, was the 23rd Electronic Entertainment Expo, during which hardware manufacturers and software developers and publishers from the video game industry presented new and upcoming products to the attendees, primarily retailers and members of the video game press. The event, organized by the Entertainment Software Association (ESA), took place at the Los Angeles Convention Center from June 13–15, 2017. It was the first E3 to allow public access to the event, and as a result, the total attendance was about 68,400 which included 15,000 in public passes. The event occurred following the release of the Nintendo Switch in March 2017, and the announcement of the hardware refresh of the Xbox One, the Xbox One X, due out in November 2017. As such, there was little of the show devoted to hardware and mostly focused on new titles across the board, most set to be released within 2017 or 2018. The events affirmed a trend in virtual reality-based games alongside new intellectual property and franchise expansions.
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