In the 1950s, the Costa Brava was identified by the Spanish government and local entrepreneurs as being suitable for substantial development as a holiday destination, mainly for package holiday tourists from France and Northern Europe. The combination of a very good summer climate, nature, excellent beaches and a favourable foreign exchange rate, which made Costa Brava a relatively inexpensive tourist destination, was exploited by the construction of large numbers of hotels and apartments in such seaside resorts as Blanes, Tossa de Mar and Lloret de Mar. Tourism rapidly took over from fishing as the principal business of the area.
The coast was named Costa Brava by Ferran Agulló (in Catalan, Ferran Agulló i Vidal) in an article published in the Catalan newspaper La Veu de Catalunya in September 1908. Agulló, a journalist born in Girona, referred to the rugged landscape of the Mediterranean coast which runs from the River Tordera, near Blanes, to Banyuls with the name Costa Brava. Costa is the Catalan and Spanish word for ' coast ', while Brava means 'rugged' or 'wild'. This term was officially recognized and promoted in the 1960s as it was deemed suitable to promote tourism in the region. Before Costa Brava became the official name, other names were suggested, such as Costa Grega (Greek Coast ), Costa del Corall ( Coral Coast ), Costa Serena (Serene Coast ), Costes de Llevant (Levant Coasts) or Marina de l'Empordà (Empordà Marine).It may or may not be a coincidence that the name Costa Brava resembles Costa Blava (the Catalan designation of the French Riviera), which is a literal translation of the Spanish Costa Azul (" Blue Coast ").
