After World War I, the idea of the “working woman ” became popular. Since 1929, it was more common to see women in a social atmosphere. With the help of liberation organizations, the idea of a "modern woman " began to rise, and soon the " drinking woman " could be seen in business settings. Companies increasingly hosted cocktail parties to have an entertaining environment for employees and customers to mingle. These parties usually began after 5:00 P.M. Since guests are expected to walk around and meet people, clothes made for these occasions are often functional and comfortable. A cocktaildress could be worn to any event in the late afternoon as long as the accessories matched the time of day. This practical and fashionable garment became a popular uniform for progressive elite women in the 1920s.
