The Care Bears are a group of multi-colored bear characters. The original artwork was painted by artist Claire Russell for American Greetings in 1981 to be used on greeting cards; but the characters were later used for toys, and in TV programs and films.
The original development was through American Greetings ' "Those Characters From Cleveland" research and development division, In 1983, Kenner turned the Care Bears into plush teddy bears. The Care Bears appeared in TV specials called The Care Bears in the Land Without Feelings (1983) and The Care Bears Battle the Freeze Machine (1984). They then had a television series from 1985 to 1988, and three feature films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986) and The Care Bears Adventure in Wonderland (1987).
Each Care Bear comes in a different color and has a specialized insignia on its belly that represents its personality. The movie Care Bears: Oopsy Does It! named them "belly badges". Adding to the Care Bear family are the " Care Bear Cousins", which feature a lion, rabbit, penguin, raccoon, monkey, elephant, pig, dog, cat, and other such animals created in the same style as the teddy bears.
In 2002, the bears were reintroduced with new toys.
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