Biedronka is the largest discount supermarket chain in Poland with 2,823 stores in 2017 and 55,000 employees (2015) . It is owned by the Portuguese company Jerónimo Martins. The supermarket chain's name translates as "ladybug", with a cartoon ladybug as the company's logo. Biedronka sells mainly local (Polish) products, much of which are manufactured under the company's own label. It is one of the most popular supermarket chains in Poland and is targeted at lower-income customers. It also sells some Portuguese-made products, mostly wine. Biedronka has had a dominant position in Poland's grocery retail market for more than a decade, and its main competitor in Poland is Lidl.
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