G.I. Joe: A Real American Hero (also known as Action Force in the UK) is a military -themed line of action figures and toys in Hasbro 's G.I. Joe franchise. The toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets. The line reappeared in 1997 and has continued in one form or another to the present day. It was supported by two animated series as well as a major comic series published by Marvel Comics.The toyline continues to play a large part in Hasbro 's G.I. Joe franchise. This version of G.I. Joe is still much recognized by many people who grew up in the 1980s and 1990s.
Origin
"A Real American Hero " was brought about as a revival of the original 12 in (30 cm) G.I. Joe brand of the 1960s and 1970s. After the 12" figure had been absent from toy shelves for a few years, G.I. Joe was re-introduced in a 3 3⁄4 in (9.52 cm) action figure format following the success of the Star Wars and Micronauts 33⁄4" scale toylines.
The genesis of the toy line came about from a chance meeting in a men's room. According to Jim Shooter, then editor-in-chief of Marvel Comics :
The President or CEO of Hasbro was at a charity event that Marvel’s President was also at. They ended up in the men’s room, standing next to each other peeing, and I think that’s how they met.
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