Launched in 2010, AliExpress.com is an online retail service made up of small businesses in China and elsewhere offering products to international online buyers. It is owned by Alibaba. AliExpress is the most visited e-commerce website in Russia and was the 10th most popular website in Brazil. It facilitates small businesses to sell to customers all over the world, and one can find almost anything for sale. It is more accurately compared to eBay, as sellers are independent, using AliExpress as a host to sell to consumers and other businesses. Sellers on AliExpress can be either companies or individuals. Aliexpress is different to Amazon because it acts only as an e-commerce platform and doesn’t sell products directly to consumers. It directly connects Chinese businesses with buyers. The main difference from the Chinese shopping site Taobao is that AliExpress is aimed primarily at international buyers mostly in the United States, Russia, Brazil and Spain. Alibaba is using AliExpress to expand its reach outside of Asia and challenge online giants like Amazon and eBay.
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