America: A Tribute to Heroes was a benefit concert created by the heads of the four major American broadcast networks; Fox, ABC, NBC and CBS. Joel Gallen was selected by them to produce and run the show. Actor George Clooney organized celebrities to perform and to staff the telephone bank. The marketing and public relations was headed by Warner Bros. EVP Corp Comm with assistance from the marketing and publicity departments of all four broadcast networks. It was broadcast live by the four major American television networks and all of the cable networks in the aftermath of the September 11 attacks on the World Trade Center and the Pentagon in 2001. Done in the style of a telethon, it featured a number of national and international entertainers performing to raise money for the victims and their families, particularly the New York City firefighters and New York City police officers. It aired September 21, 2001, uninterrupted and commercial-free, for which it won a Peabody Award. It was released on December 4, 2001, on compact disc and DVD. On a dark stage illuminated by hundreds of candles, twenty-one artists performed songs of mourning and hope, while various actors and other celebrities delivered short spoken messages. The musical performances took place at three studios in Los Angeles (CBS Television City), New York, and London, while the celebrity messages took place at Los Angeles. Some of the musicians including Neil Young and Eddie Vedder were heard working the phone banks taking pledges.
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