The 85th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2012 and took place on February 24, 2013, at the Dolby Theatre in Hollywood, Los Angeles beginning at 5:30 p.m. PST / 8:30 p.m. EST. The ceremony was the first in the Academy's 85-year history to adopt the phrase "The Oscars" as the ceremony's official name during the broadcast and marketing. During the ceremony, the Academy of Motion Picture Arts and Sciences presented Academy Awards (commonly referred to as Oscars) in 24 categories. The ceremony was televised in the United States by ABC, and produced by Craig Zadan and Neil Meron and directed by Don Mischer. Actor Seth MacFarlane hosted the show for the first time. In related events, the Academy held its 4th annual Governors Awards ceremony at the Grand Ballroom of the Hollywood and Highland Center on December 1, 2012. On February 9, 2013, in a ceremony at The Beverly Hills Hotel in Beverly Hills, California, the Academy Awards for Technical Achievement were presented by hosts Chris Pine and Zoe Saldana. Life of Pi won four awards including Best Director for Ang Lee. Argo won three awards, including Best Picture, the fourth film to win an Academy Award for Best Picture without its director nominated.
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