SpongeBob SquarePants is an American animated series created by marine biologist and animator Stephen Hillenburg for Nickelodeon. The series tells about the adventures and efforts of the title character and his various friends in the fictional underwater city of Bikini Bottom. The popularity of the series meant that it became a media service, as well as the highest rated series ever broadcast on Nickelodeon and the most dispersed property of MTV Networks. At the end of 2017, the franchise in the media generated $ 13 billion in revenue from merchandising for Nickelodeon.
